Vancouver-based marketing platform Unbounce has added three new executives to its team. Pete Housley, Darby Sieben, and Saba El-Hilo are taking on leadership roles in marketing, product, and engineering respectively.

“These new leaders intimately understand how to build successful SaaS businesses and teams,” said Felicia Bochicchio, CEO at Unbounce, in a statement. “Their combined talent and proven experience scaling marketing, partnerships, M&As, and engineering at key stages of company growth will work to cement Unbounce as the leading conversion intelligence platform for marketers.”

Their appointments are meant to fuel Unbounce’s commitment to helping businesses save time and accelerate growth using conversion intelligence technology and tools, the company said.

Pete Housley joins Unbounce as chief marketing officer where he’ll lead brand, growth, and customer marketing. Housley comes with over 20 years of C-level experience at consumer brands including Indochino, Milestones, Lavalife, and the Hudson’s Bay Company.

Darby Sieben is appointed to the newly created role of chief product officer and will lead the company’s product vision, strategy, and roadmap. Sieben was previously at Yellow Pages, Mediative, and RBC Ventures, where he was co-founder and head of RBC Ampli Inc.

Saba El-Hilo is Unbounce’s new VP of engineering and will lead the company’s engineering and data teams. Most recently, El-Hilo was the head of data platform at Mapbox where she built and led a global organization responsible for producing data products from a user-base of more than half a billion monthly active users. She was also previously a lead technical engineer on the data team at Vancouver’s Hootsuite.

The hires round out Unbounce’s executive team and bring its C-suite to six individuals. The firm recently tapped Greg Dos Santos as CFO, and last year promoted Tamara Grominsky to the newly-created role of chief strategy officer. Yosem Sweet has been the chief technology officer at the company since January 2020.