Medimap raises $3.5M seed round led by Tiny Capital

Inside the Vancouver startup’s plan to build a one-stop-shop for healthcare providers and users across the country.

When Medimap CEO Blake Adam started the company in 2015, he says his goal was to “provide Canadians with an easy way of comparing wait times at walk-in medical clinics in their community.” Fast-forward six years and over 70% of the walk-in clinics across the country are using Mediamp’s software. Plus, medimap.ca is a resource for over 5 million Canadians.

Today, Adam revealed that Medimap has closed $3.5 million in seed financing led by Andrew Wilkinson of Tiny Capital and other investors.

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With the new funding in hand, the Medimap team has its sights set on providing people across Canada with a one-stop-shop where they can easily find and book available appointments with any type of healthcare provider in their community. “Our mission has always been to make care more accessible for Canadians,” said Adam, “and this funding is going to help us accomplish this on an even larger scale.”

Medimap’s COVID transformation

As with most companies, COVID-19 changed Medimap’s business, Adam said in an interview with Vancouver Tech Journal. Virtual visits had not permeated society pre-COVID. In most of Canada, doctors couldn’t get paid for them, and in BC where they could, adoption was minimal, Adam explained. “Then that pretty much changed overnight,” he said.

COVID-19 concerns drove many clinics to reduce hours or stop accepting walk-in patients and people were simply not leaving their homes. “So the biggest change for us is that we needed to adapt the platform to support this new reality of walk-in medical clinics doing a huge portion of their patient consultation virtually over the phone or over video,” he recalled. Enter Medimap’s Virtual Care service, which allows clinics to do video consultations with patients through their Medimap account. 

It was a shift Adam’s team was prepared for, as they had already started working on a virtual care product, he said. “We had been preparing on that front for some time,” he shared. Then, he said, “Very quickly within a couple of weeks of the beginning of March [2020], clinics were starting to talk about going fully virtual, and in some cases shutting down. So it was pretty clear that we needed to figure out a way to adjust the experience to be able to help people.”

Post-COVID physical bump 

“During the pandemic, a lot of people were staying home and not going to work...so as things are opening up, we're seeing a huge increase in usage on two fronts,” Adam said. The company is hearing from clinics that they’re seeing a huge increase in people doing in-person visits. In addition, from Medimap’s vantage point, they’re seeing “a real increase in people who are coming to use the site as they're now looking to go to clinics.”

A one-stop-shop for all health needs

As for Adam’s vision or the company, which previously won $35,000 in the New Ventures BC Competition, he said, “It's all about expanding the platform to give people the ability to find and book appointments with other types of health care providers in that community.”

Adam notes that Medimap is well-known across the country if people don't have a family doctor and they need to find access to a GP in their community. Medimap now wants to remove all fragmentation from the entire health services system—moving beyond just doctors into other verticals. “So if you need to find a chiropractor in your community, or a physiotherapist or an optometrist, or an RMP,” Adam said, “how do you go about doing that right now? It’s kind of a similar thing where you're searching on Google, and then maybe looking at websites for availability or calling from clinic to clinic.

“We want to streamline that whole experience for people and just give them this one-stop-shop where you can easily find and book with a provider in your community, not just to walk in a medical clinic, but any type of health care service.”

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