How Invoke and 5X Festival mastered the hybrid event

The pair’s brainchild, the digital event platform Incrowd, offers a new way to experience a festival.

“Once upon a time in the summer of 2020, 5X Festival was supposed to happen,” Olivia Bell tells me over Zoom. It’s a tale as old as unpredictable times, and far more nightmare than bedtime story. The pandemic, of course, wiped 2020's entire social calendar. But, that prose-driven opener is how Bell — senior product strategist at Invoke, a local software…