Hubly, a SaaS product for the financial services firm industry, revealed that it raised a $1.3 million USD seed round, co-led by Mucker Capital and OCA Ventures.

Hubly enables financial services professionals to remotely track client activity, document repeatable processes and collaborate on work in real-time.

The startup was founded in Vancouver before joining and graduating from the Barclays/Techstars Fintech Accelerator Program in New York (through which it received $1 million USD in pre-seed funding in 2019). Soon after, the pandemic hit, but Hubly’s co-founders Louis Retief and Ron Gorodetsky pushed forward with their product as the digitization of business increased and remote work became standard.

Although their investors were initially feeling uncertain, they were seeing significant interest from prospective customers, according to Retief, co-founder and CEO. “Every conversation I had with them gave us the motivation to keep going to bring Hubly to life,” Retief added.

Since launching an early product in July of 2020, Hubly has been active in the US market — onboarding over 500 users within its first 18 months in-market. This early success enabled Retief and Gorodetsky to build their team and, most recently, secure this additional funding.

With the funds, the startup plans to expand into the solo-entrepreneur and small firms space, while increasing their work with enterprise clients. Headquartered in Vancouver, Hubly will double their team (10 currently), hiring for roles across sales, customer support, product and engineering.

”We backed Hubly and their founders as we believe in the team and their mission of empowering a new generation of financial service professionals with the tools to collaborate with their clients better,” said William Hsu, co-founder and partner of Mucker Capital.