Vancouver Tech Journal

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From Swift to Sparkcentral, a timeline of Hootsuite's acquisitions

www.vantechjournal.com

From Swift to Sparkcentral, a timeline of Hootsuite's acquisitions

The Vancouver firm has made at least 13 acquisitions to strengthen technical infrastructure, fill product gaps and serve new markets.

William Johnson
Jan 8, 2021
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From Swift to Sparkcentral, a timeline of Hootsuite's acquisitions

www.vantechjournal.com
Hootsuite’s new CEO, Tom Keiser

To kick off 2021, Hootsuite, the Vancouver-founded social media management firm, announced the acquisition of Sparkcentral, a messaging app-focused customer engagement platform that offers virtual agents and automated message distribution. As Paul Sawers in VentureBeat reported:

Hootsuite was one of the early pioneers in s…

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