From Swift to Sparkcentral, a timeline of Hootsuite's acquisitions
The Vancouver firm has made at least 13 acquisitions to strengthen technical infrastructure, fill product gaps and serve new markets.
To kick off 2021, Hootsuite, the Vancouver-founded social media management firm, announced the acquisition of Sparkcentral, a messaging app-focused customer engagement platform that offers virtual agents and automated message distribution. As Paul Sawers in VentureBeat reported:
Hootsuite was one of the early pioneers in s…