BBTV taps Ehab Samy as VP of product and engineering

The new executive held previous roles at Advanced Intelligent Systems, Victoria's Plurilock and Yocale.

BBTV Holdings Inc., which specializes in tech-enabled solutions to help content creators and influencers grow their brands, announced the appointment of Ehab Samy as its vice president of product and engineering. Ehab starts the role on January 1st and will report to BBTV chairperson and CEO, Shahrzad Rafati.

Ehab’s tech career covers 20 years in both product and engineering roles. He was most recently head of product and development at Maximizer Software, where he oversaw a team of product and development managers on product vision, strategy, roadmap, development and release processes, as well as Maximizer's go-to-market strategy for their CRM and business intelligence applications.

He also spent three years at Advanced Intelligent Systems, an AI-based robotics company, as chief strategy officer, in addition to time at Plurilock and Yocale, as vice president of product and CTO, respectively.

Samy will now bring his product chops to a pioneer in the digital media monetization space that’s been dipping its toes into new areas of innovation including NFTs. “BBTV is a Canadian leader that’s really enticing to tech talent who want to be at the intersection of technology and entertainment,” said Samy.

“Innovation is at the core of BBTV. It’s built into our solutions and our business model, and it’s an integral part of what draws world-class talent to our team,” commented Rafati, BBTV CEO. “Ehab’s addition to BBTV’s diversely skilled leadership team brings more than experience building great products or leading exceptional engineers, he brings a new perspective on innovation that can help propel our vision to advance the world by helping content creators become more successful, and define the culture of today and tomorrow.”

In July, BBTV announced its NFT Division made a $250,000 USD minority investment into Nifty's, Inc, a social NFT platform dedicated to bringing digital collectibles to mainstream audiences. The move followed the launch of BBTV's NFT division in May of this year.

More recently, BBTV partnered with Spotter, a platform providing upfront cash to creators by acquiring rights to their content, to dedicate up to $155 million (USD$125M) to BBTV creators to scale creator growth and monetization opportunities for the firm’s existing library of creator content.

“We’re building solutions for a massive and evolving landscape, which is exactly the kind of opportunity that brings the most out of the skilled developers and engineers that work at BBTV,” added Samy. “There’s so much room to innovate and drive success for creators while powering growth for the business.”