SoleSavy, the fast-growing startup that helps sneakerheads access sought-after sneakers at retail prices, announced the appointment of Ali Adab as its first chief content officer. Adab was formerly a vice president at BBTV.

In his new role, Adab will lead content initiatives, drive Web3 and NFT strategy and secure partnerships with brands, creators, and media companies.

William Johnson 👨🏾‍💻 @notionport

👀 @Ali_Digital, former BBTV executive, has landed on his feet 😉 @SoleSavy

January 4th 2022

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Adab joins SoleSavy during a period of rapid growth. Last year, the startup raised $15.5 million in Series A funding less than six months after an initial $2.5 million seed round. The most recent round was led by Bedrock Capital with participation from investors including Jason Calacanis’ LAUNCH, Panache Ventures, Origin Ventures, Bessemer Ventures, Turner Novak's Banana Capital, Dapper Labs’ CEO Roham Gharegozlou, Shopify’s President Harley Finkelstein and the DJ Diplo.

“Ali’s deep understanding of content, creators, crypto, and community along with his passion for sneakers perfectly align with our global vision for the brand. We’re excited to have Ali join our leadership team,” said Dejan Pralica, SoleSavy CEO. “This year, we're focused on launching new content offerings, our peer-to-peer marketplace for members and continuing to grow our community. It's an exciting time for the business and we have big plans for the future.”

In the coming months, SoleSavy plans to launch its marketplace, Collect, which allows members to buy, sell and trade without extra fees. Last October, the company released Assist, a Google Chrome plugin that significantly reduces checkout time when purchasing sneakers online.

“The SoleSavy journey is just getting started and I’m thrilled to be joining its world-class team at this exciting juncture,” said Adab, in a statement. “Together we will build SoleSavy into a global media brand with premium content while growing its membership community and marketplace.”