Marketing automation platform Unbounce announced an agreement to acquire Snazzy AI, an AI-powered copywriting tool.

Why it matters: This signals the Vancouver SaaS company’s ambitions to move beyond landing pages and expand its product offerings as part of a conversion intelligence strategy to help small businesses.

Details: Snazzy AI generates copy for ads, emails, landing pages, pitches, TikTok video ideas and more. Snazzy co-founders, Chris Frantz and Adam Kaczmarek, officially launched Snazzy AI in February of 2021. Since then, the company has grown organically to 30,000 customers.

The bigger picture: “Writing copy can be a burden. And yet, what we know by having studied the conversions across millions of landing pages, is that copy is one of the biggest predictors of whether someone will convert or not,” according to Tamara Grominsky, Chief Strategy Officer at Unbounce. “Acquiring Snazzy in this post-pandemic world positions us to better meet the needs of small businesses getting back on their feet, by helping them launch campaigns faster.”

The bottom line: This latest move is likely just one of many acquisitions and announcements to come in the near future as Unbounce continues to hire and invest in product development to boost its mission to support small businesses.

Keep reading:
➝ Tamara Grominsky and the future of Unbounce
➝ Unbounce Acquires Snazzy AI: Never Write Copy from a Blank Page Again