Unbounce acquires Snazzy AI, an AI-powered copywriting tool

Snazzy AI launched in February of 2021 and has grown organically to 30,000 customers.

Marketing automation platform Unbounce announced an agreement to acquire Snazzy AI, an AI-powered copywriting tool.

Why it matters: This signals the Vancouver SaaS company’s ambitions to move beyond landing pages and expand its product offerings as part of a conversion intelligence strategy to help small businesses.

Details: Snazzy AI generates copy for a…