Hootsuite amongst 7 companies joining Twitter's partner program

The program showcases tech to help companies harness the power of online conversations to grow and scale their business.

Twitter’s Official Partner Program was introduced to showcase vetted technology solutions that SMBs and enterprises can tap into to harness the power of Twitter and support their business.

Today, the program welcomed a number of new members, including Bloomberg, Meltwater and Vancouver-founded Hootsuite.

“Hootsuite is proud to be a member of the Twitter Official Partner Program,” said Jeff Thompson, director of strategic alliances at Hootsuite. “Participation in the program will allow Hootsuite and Twitter to bring even more value to our customers through innovative programs, unique offerings, and early access to new features.”

Brands that want to tap into Twitter’s Official Partner Program can find solutions and expertise in the areas of consumer and market insights, customer feedback and social marketing, among other areas of expertise.

Official Partner solutions are selected based on quality, scale, relationship standing with Twitter, business and technical health, and compliance.

Other firms already in the Official Partner Program include Salesforce (which has a growing Vancouver presence), Sprinklr and Sprout Social.

It’s been a busy year for Hootsuite and its new CEO Tom Keiser. The company recently acquired Montreal’s Heyday, a conversational AI platform that helps brands engage online shoppers through 1-to-1 messaging, for $60 million. It was Hootsuite’s second acquisition of the year and 14th since 2010. The social media management company acquired customer engagement platform Sparkcentral this past January.