Tribe Property Technologies partners with Fresh Prep to bring meal kits to its communities
As part of the deal, Tribe community members will get a discount on Fresh Prep's meal services.
Tribe Property Technologies, which develops software to manage communities, has partnered with Vancouver’s Fresh Prep, a Canadian meal delivery service, to bring meals directly to Tribe buildings across British Columbia and Alberta.
Through the partnership, Fresh Prep joins Tribe’s Digital Partnership Program and gains better access to a chunk of Tribe’s 40,000 homes made up of more than 100,000 residents. As part of the deal, Tribe negotiated with Fresh Prep a discount offer for its community members, according to Tribe CEO Joseph Nakhla.
“Fresh Prep is a great Canadian partner that is focused on zero waste which we love,” said Nakhla in a statement, “and the tremendous appetite for food delivery services particularly through the pandemic has not gone missing on us – all great reasons to have Fresh Prep, a local leader in the rapidly growing meal kit industry, join our Digital Partnerships Program.”
The company’s proprietary community management software Tribe Home is integrated into its communities and meant to simplify living. The Fresh Prep offers are available to owners and tenants in applicable communities through the Tribe Home product.
With the pandemic hitting the hospitality industry hard the past 18-months, companies offering meal delivery services have been one of the few to see an upswing in revenue as more and more consumers opt for in-home dining.
According to a Nielsen report, 49% of Gen Z purchased online meal kits in 2020 and that number is expected to grow for 2021. Meanwhile, Fresh Prep’s revenue has grown 540% over the past three years, with the company announcing the close of a $21-million Series B funding round in September.
“We are in an exciting growth phase, making this the perfect time to team with a like-minded and expanding organization such as Tribe,” said Fresh Prep co-founder and COO Husein Rahemtulla.
Through Tribe’s Digital Partnership Program, it receives compensation from partners for use of the Tribe Home platform. The company’s partners also commit to providing a special offering for Tribe’s homeowners/tenants allowing them to take advantage of Tribe’s group buying power.
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