PlayWize inks deal with Premier Rugby Sevens
The Vancouver-based sportstech outfit will support the launch of the new club Rugby Sevens league.
PlayWize, a local Sporting Marketplace App that helps athletes build their brand and leagues manage their players, has partnered with professional rugby league, Premier Rugby Sevens (PR7s). The league offers club competition for Olympic Rugby Sevens men’s and women’s players. The new league, set to host their inaugural championship in October, has partnered with PlayWize to increase league visibility and find athletes to build out their rosters.
The starting lineup: Founded by Gary Boddington—a South African Olympian turned serial entrepreneur—and Ray Walia, who has made Olympic-sized contributions to Vancouver’s tech ecosystem, PlayWize’s mission is to modernize the financial management of athletes careers with smart contracts, instant payments and simple processes that enhance athlete empowerment. This grants an athlete easier access to brands, agents, other athletes and teams. The Vancouver company has an International team, with members in South Africa, France, the UK, Australia and India.
Why it matters: Most athletes, but female athletes in particular, struggle with receiving the kind of efficient payroll execution and brand building opportunities they deserve. Both the league and PlayWize have prioritized solutions for this disappointing reality. “PR7s is the first league of its kind in the USA, with both Men's and Women's teams, with a focus on pay equality for all, entertainment and accessibility for all fans,” said PlayWize in a statement. This should allow athletes to focus on what they do best: playing their sport.
Plus, the HSBC World Rugby Sevens Series has become a Vancouver sporting institution. Rising in popularity since it’s first stop in the city in 2016, it became a permanent venue for the competition and is poised for a post-pandemic return in September. Local fans can take pride in both the US and Canadian teams with this Vancouver-based tech adoption—that is, if Canadian fans can put 49th Parallel rivalries aside.
The teammates: By using PlayWize, Premier Rugby Sevens will lessen their administrative load and have a one-stop-shop to review player applications to build out their league. "We're recruiting elite athletes from both the rugby community and crossover athletes from other sports. Playwize will make it easy for male and female athletes from across North America to put themselves on our radar and be scouted for the PR7s league,” said Mike Tolkin, General Manager at Premier Rugby Sevens.
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