PeakBirch Logic acquires Greenlite's crowfunding platform to augment commerce business
PeakBirch plans to adapt its code to accelerate the development of its own planned services within its commerce business.
PeakBirch Logic Inc., an ecommerce platform, announced that it will acquire all of the issued and outstanding shares of Greenlite Crowdfunding Corp. for $1.8 million.
PeakBirch is a data and sales technology company attempting to construct a global micro-warehousing network for small businesses. Greenlite is a technology platform that has developed software that seeks to solve the issue of funding for small businesses by providing a secure, convenient crowd-funding alternative.
Greenlite has built a framework and architecture that is equipped to support business funding needs, which includes the ability for small businesses to wage fundraising campaigns tailored to the scope of their project, engage audiences in beta-testing for their proposals, promote their business on a wider scale to spur word-of-mouth, and have access to funds through a secured transfer system. Donors are able to follow and support projects through direct feedback and participation, monitor progress, and shape the framework of projects they have funded.
With the acquisition of Greenlite, PeakBirch plans to adapt its code to accelerate the development of its own planned services within its commerce business.
“This acquisition will provide us with an opportunity to fast track our vision of revolutionizing the way brick and mortars do business, as well as alleviate some of the challenges that small and medium size businesses face,” said Marc Mulvaney, CEO of PeakBirch, in a statement.
He added, “The data collected and shared will enable us to level the playing field for traditional retail businesses. Most importantly, it will provide them with vital access to the resources they need to succeed. We are very excited about beginning this new growth chapter for PeakBirch. We have been working hard at making this vision a reality for the past year. PeakBirch will be at the forefront of efforts to breathe new life into local economies and empower local shops."
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