NFTs, tech’s hottest new trend, has stirred up questions about apes, doodles, and basketball players – but more importantly, about value. Like all items, fungible or non, commodities are only worth what someone is willing to pay (which, in the case of NFTs, can be a whole lot of money.)

What drives up that desirability? When many people want the same thing.

Vancouver-based company Orderinbox understands the importance of community in elevating value. Now launching its new marketplace for NFTs, the business hopes to become the go-to platform for creators and brands looking to sell their art on the blockchain. What sets it apart, the company says, is its unique social component.

Getting minted: Orderinbox is a new commerce platform where collectors can create and then meet to trade any digital asset – art, music, movies, sports cards, eSports assets, fashion, digital property, and more – with the transactions secured on the Ethereum or Polygon blockchains.

On the site, artists can mint NFTs with one click – a process with an ease the company compares to creating a social media post. The new piece then enters a community-curated marketplace with a personalized, chronological social feed that allows all users to see it. Orderinbox says that this process ensures that every creator’s profile and work will have a fair chance of being discovered by potential collectors – a move that, by putting art in front of more eyes, can help drive up its value. By using the platform, the company hopes that creators can build their fan bases, explore collaborative opportunities, and build strong peer relationships.

"Our goal with Orderinbox was to remove the barrier of entry for NFT-curious creators and brands,” says CEO Dogu Taskiran, in a statement. “We also wanted to offer those who had already established themselves in the space an easier way to connect with their communities.” 

Proof of work: Over the past few weeks, Orderinbox offered a few hundred users globally to chance test things out – many of them new to the blockchain. During this period, creators were able to mint and sell their first NFTs; some within minutes of listing them. According to Orderinbox’s data, participants saw an influx of sales and a strong rapport built amongst community members. These relationships were helped by the opportunity for creators to make social profiles with feeds, spotlighting marketplace activity and engagement with follows, likes, shares, and comments: a unique selling point the company will maintain as the platform scales. 

Part of the club: With its official opening, Orderinbox joins a community of its own. As one of many NFT groups to launch out of Vancouver’s Web3 ecosystem – which counts Dapper Labs’ NBA Top Shot, Big Head Club, DiamondHandbag Club, TokenOcean, and artist Fvckrender as big players – the platform is in good company.