Hootsuite taps Maggie Lower as CMO

The former Cision and Bank of America executive called Hootsuite "an iconic brand that forged a category."

Hootsuite revealed that it’s hired Maggie Lower as its chief marketing officer. Lower will own the brand's overall global strategy, demand generation, communications, and events. She replaces Penny Wilson who held the role from October 2015 until 2020.

“As I searched for a CMO to join the company to help drive this phase of growth, I knew I was looking for a modern marketer,” said Tom Keiser, CEO of Hootsuite. “Maggie is exactly that. She has spent her career combining both the art and science of marketing to drive exceptional results for global brands and I look forward to working with her as we rapidly grow and transform our company and this industry.”

Prior to joining Hootsuite, Lower was the global CMO at Cision, the first CMO at TrueBlue, has held marketing leadership roles at Alight and Aon Hewitt, and spent 15 years at Bank of America.

“Hootsuite is an iconic brand that forged a category—they anticipated how people would connect with the world well before social media became part of the household vernacular,” said Lower. “I’m honoured to join this incredibly talented, purpose-driven leadership team that is bringing global communities together as we navigate one of the most dynamic economic periods in history.”

“Maggie is not only a talented marketing and business executive, she is a true community leader who exudes empathy and warmth—we are all so happy to welcome her to the Hootsuite nest,” added Keiser.