Hootsuite acquires Montreal’s Heyday for $60M to harness its conversational AI tech

When “Hootsuite comes knocking on your door… you listen," said Étienne Mérineau, Heyday co-founder and CMO.

Hootsuite announced that it’s acquired Montreal’s Heyday, a conversational AI platform that helps brands engage online shoppers through 1-to-1 messaging, for $60 million. It’s Hootsuite’s second acquisition of the year and 14th since 2010. The social media management company acquired customer engagement platform Sparkcentral this past January.

This lates…