New classmates: Wize acquires Ottawa-based startup EssayJack

The Vancouver-based EdTech company enhances their online learning tools and adds to their C-suite through the acquisition.

Vancouver's Wize, a company crafting online learning tools for secondary and post-secondary students, has acquired Ottawa-based startup EssayJack who develop tools and templates for academic writing. In addition to the digital collaboration between the pair of EdTech companies, EssayJack co-founder Dr. Lindy Ledohowski will join Wize’s executive team as VP of Operations. 


Today’s syllabus: The acquisition joins a pair of leading companies in the overall EdTech space with complimentary focuses. Wize reported 100,000 students participating in their STEM programming. Conversely, 30,000 students have enhanced their literacy thanks to EssayJack. Put it all together and this “creates a Canadian powerhouse [EdTech] company ready to come alongside students and educators in North America to fulfill student potential,” according to the two new classmates

"Our acquisition of EssayJack rounds out our core, curricular content by complementing our robust STEM offering with a world-class literacy tool," said Cyrus Moradian, Wize's CEO. "We know that students and educators alike are hungry for resources that build students' knowledge and confidence - not just take a shortcut to the answer," Moradian said. “Our combined platform will help students understand, critically evaluate, and effectively communicate in STEM, English and beyond."

Next up is the launch of an All-Access Pass of their complete suite of digital learning tools. Wize and EssayJack will be launching in schools, colleges and universities across Canada and the United States in August 2021.

Why it matters: EdTech has been called upon in profound ways over the past year. Chalkboards and classrooms were replaced by keyboards and Zoom breakout rooms. With the next stage of our new normal seemingly a hybrid mix of digital and in-person, the need for robust digital resources will continue to exist. Wize and EssayJack are joining forces to support this. 

"This pandemic has changed education," stated Ledohowski, a teacher and professor turned entrepreneur. "When Cyrus and I first met, it was our mutual goal of seeing all students succeed that started us on a path to joining forces. With the huge learning loss unequally experienced by students in North America, we knew now was the time to combine our efforts to most effectively support student and educator success."

Last semester’s lesson plan: In January, Vancouver Tech Journal covered Wize’s $3.8 million raise. VTJ learned that Wize was going to work on a more intuitive platform for their suite of EdTech programming while growth loomed. “In addition, funding will be used to accelerate the company's expansion across Canada and into the U.S., and to further round out the team of education, UX, and development talent who will continue to evolve the Wize platform and offering,” we wrote at the time. This acquisition does just that. 

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