Dooly announces four new executive hires to enhance people, product and revenue teams

The newly expanded c-suite is built upon a recent hot streak of funding.

Dooly, the Vancouver-based software outfit leading the CRM automation space, has announced a quartet of hires to their c-suite. This is another chapter in an impressive year that has already featured multiple funding series. 

Why it matters: Dooly is poised for big things. To grow successfully, you need the proper people in the proper positions. “Company growth starts with amazing talent, and we take that a step further at Dooly as we focus on having good humans throughout the business,” said Kris Hartvigsen, co-founder and CEO of Dooly. Further, the hires indicate a commitment to diversity across Dooly’s executive level. 


Who’s doing what: 

  • Nikita Miller, Vice President of Product. Miller will be responsible for building and leading product management and design, as well as product marketing and strategy. She will also spearhead the development of Dooly’s user and product research practice. Previously, Miller served as Group Product Manager at Trello. An angel investor and LP, Miller has also worked in education technology in China and the UK.

  • Michelle Pietsch, Vice President of Revenue. Pietsch will be focused on managing and scaling Dooly’s sales team to drive revenue growth. Previously, Pietsch was the Vice President of Conversational Sales at Drift. Prior to that, Pietsch served as Director of Sales and later Associate Vice President of Sales at Datadog.

  • Candace Bajgoric, Head of People and Culture. Bajgoric will be responsible for growing the Dooly team and creating an internal structure to support that growth. She previously served as the Director of People and Culture at Intiveo. Prior to that, Bajgoric spent six years as Operations Manager and later People Operations Manager at Salesforce company Mobify.

  • Gigi Wong, Director of Finance. Wong will be responsible for implementing best finance practices as the company grows quickly. Wong has spent the last five years at Unbounce, most recently as their Financial Controller. Additionally, Wong has experience in the fintech sphere, having served as an Accounting Team Lead at Bench Accounting.

What’s the context: The last year has been a “rollercoaster” for Hartvigsen. Dooly received seed funding on September 1. Three days later, he lost his father. The funding received on September 1 accelerated interest in Dooly leading to another moment of elation: a Series A funding round. Peaks and valleys of that magnitude are near the threshold of what humans can endure. “It was super, super surreal. You've got this moment of euphoria followed by a really big thud, followed by another euphoric moment,” he recalled, opening up to Vancouver Tech Journal in February. “You know, your body isn't wired to deal with that.” 

Hartvigsen carried on. In the past few months, Dooly has received an influx of cash. On March 3, Dooly announced a $26 million Series A. Roughly two months later—May 20—they announced $96.5 million in Series B funding. This brought Dooly’s total amount of funding to approximately $123 million, helping to bankroll these new hires.