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Club Penguin founder and Dragons’ Den star Lane Merrifield’s journey to the metaverse and back

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Club Penguin founder and Dragons’ Den star Lane Merrifield’s journey to the metaverse and back

Kelowna-based CEO-turned-investor has a knack for growing communities in both the real and virtual worlds.

Paul Welsh
May 11, 2022
∙ Paid
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Credit: Darren Hull

By the time Lane Merrifield turned 28 years old, he and his two partners, Lance Priebe and Dave Krysko, had sold their Kelowna, BC-based company Club Penguin to Disney for USD $350 million.

Club Penguin was a subscription-based online world built for kids: a place where they came to create their own characters, meet and play games with…

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