More than 900 British Columbians have enrolled in a digital marketing program developed last year by the Ministry of Jobs, Economic Recovery and Innovation (previously Jobs, Economic Development and Competitiveness). The program was rolled out last July in partnership with Alacrity Canada to support people and businesses to move online during the COVID-19 pandemic. It is based on a pilot program that took place in late 2019 and early 2020.

“The COVID-19 pandemic has caused businesses to adjust how they operate, with digital commerce becoming more common for businesses of all sizes,” said then cabinet minister Michelle Mungall. “The Digital Marketing Bootcamp will help meet businesses’ needs and give people the training they need to find a job in this in-demand field.”

More recently, Ravi Kahlon, Minister of Jobs, Economic Recovery and Innovation, said the following in a statement: “The bootcamp is meant to help owners and their teams find different ways to showcase their businesses. Our StrongerBC plan is about finding innovative ways to help businesses bounce back from the pandemic with new strategies and tools. The skills obtained through the bootcamp will help businesses improve their visibility and safely reach new markets and consumers.”

(Source: Ministry of Jobs, Economic Recovery and Innovation)